Social media is like a bustling party where everyone's invited, and the right words can make you the life of it. My writing for social media was another channel for me to be different and witty – being able to make people laugh, cry, think, or act. It's where I was able to build connections, spark conversations, and leave a lasting impression for brands and followers alike.

For Random Acts of Kindness Day, I helped in creating this 'Kindness Act' generator for Samsung’s Instagram feed – a simple tool that can give you hints to do something kind. By creating bold and bespoke social content, we were able to set apart from our usual style of communication, keeping followers engaged.

Setting the cheeky tone for Nando’s…

A collab with the Dubai Zoo to showcase Samsung S24' Series’ Nightography capabilities.

Some light-hearted work for Energizer.

I helped to develop the concept ‘A place like home’ for Careem – changing the way how people perceive ride-hailing.