Children in many parts of the world lack access to proper food and education, while others live in an contrasting bubble.
Most organisations use stock images, but these often depict a privileged and positive world. Our idea is to include a special watermark on frequently searched keywords to contrast the nature of the images. This will turn every preview or downloaded comp image into a donation CTA, providing a simple yet effective solution to address the issue of access to food and education for children in MENA and beyond.
Watermarks woven with discreet messages, turning every stock image/footage into an awareness tool.
Problem
Many children across the world – including MENA – don’t have access to proper food or education.
And yet, we live in a world of contrasting realities - where we often show off to each other on social media, have unnecessary things, or just have a more privileged life.
Insight
Almost every corporation, company, agency, school, and institution use stock images/footage for their work.
And the most go-to search keywords result in images that are positive and warm in nature.
Idea
With people searching for selected, often-used keywords, we will include a special watermark to convey our message.
These will contrast the nature of the images – turning every preview or downloaded comp image into a donation CTA.
