In a region where cultural taboos often silence conversations around child safety, we had to find a new way in. So we turned to a place kids already felt safe — Roblox.

We embedded real-world safety scenarios into a popular "obby" game, transforming passive warnings into interactive lessons. My role focused on shaping the narrative and tone – ensuring it educated without alarming. The story didn’t end in-game; we extended it into physical books to reinforce the message offline.

By meeting kids in their world, we created a safe space to teach the unspoken – quietly breaking a region-wide silence, one level at a time.