In 2020, Samsung was looking for new ways to introduce the Galaxy Z Flip, a groundbreaking flip-style smartphone. Amidst a saturated market characterised by a uniformity in smartphone ads, the task at hand was to devise a compelling campaign that would distinguish the Galaxy Z Flip.

The answer lay in crafting a visually striking and inventive concept, one that would pique curiosity and command attention, setting the Galaxy Z Flip apart from the competition. The resulting campaign told a story through visually captivating imagery that showcased the unique design and features of the Galaxy Z Flip, flipping the perception, and rewriting the rules of what a phone could be.

The original visual idea was conceptualised by me.