To help EMC, Mercedes-Benz’s UAE dealership, stand apart in a crowded luxury market, we needed more than sleek visuals – we needed standout thinking. I helped to conceptualise and co-write two of four creative and strategic ideas that spotlighted EMC’s obsession with service excellence and customer satisfaction.
The result? The ideas helped EMC win a competitive global pitch, reinforcing its position as more than a dealership, but a benchmark in luxury service.
How can we change the way we look at tinting film, especially when darker shades have been proven to reduce visibility at night.
In a region that’s subjected to road changes faster than GPSs updating themselves, how can we bring a more personalised and premium experience to Mercedes-Benz customers.