Careem wanted to be seen as more than just a ride-hailing app – it aimed to be a brand that genuinely connects with people, moving more than just passengers, but hearts and minds too.

That’s where my idea came in, transforming actual ride data into art. I helped to lead the concept and bring it to life.

Together with data engineers and creatives, we developed an algorithm that converted journey data into abstract, map-inspired visuals – each one a reflection of real human movement, moments, and meaning.

This wasn’t just about routes. It was about relationships. A celebration of the impact Careem has on everyday lives.

One of my proudest projects to date.

Visualised maps from data

Cities being mapped

The process…