Careem wanted to be seen as more than just a ride-hailing app. The goal was to become a brand that genuinely connects with people, moving hearts and minds instead of just passengers. That’s where the idea of transforming actual ride data into art came in. I helped lead the concept and bring it to life alongside data engineers and fellow creatives.

We developed an algorithm that converted journey data into abstract, map-inspired visuals, where each one was a reflection of real human movement and meaning. This wasn’t just about routes, it was about relationships and celebrating the impact Careem has on everyday lives. It remains one of my proudest projects to date.

Visualised maps from data

Cities being mapped

The process…