Saving hunger, one CAPTCHA at a time.
I conceptualised this idea with my art partner.
Problem
Every year hunger kills more people than some of the world’s deadliest diseases.
With existing programs such as ShareTheMeal, feeding someone in need is just a click away.
But people often overlook the issue, as this problem is nearly invisible to them.
Insight
People are more willing to donate for a cause if there
is a strong visual trigger or if they fall into a morale dilemma.
With both, it’s just a matter of seconds for them to make a contribution.
Idea
Most transactions or logins online require you to use CAPTCHA – a Turing test to tell whether you’re human or not - where you evaluate and enter a sequence of images.
Using uncomfortable and strategically placed imagery, we force users to think before making a transaction.
With millions of CAPTCHAs being used every day, we can turn every CAPTCHA grid into an awareness post.
