I had the privilege of managing the entire copy direction for the 10th edition of the Horology Forum, a unique travelling platform that brings watch enthusiasts, industry leaders, and collectors together for thought-provoking discussions and hands-on experiences. Held in a new city with every iteration, this edition took place in Hong Kong – the heart of Asia's luxury market.

From establishing the tone of voice to crafting copy for every touchpoint—including promotional materials, event collaterals, and session descriptions – I ensured the messaging captured the Forum’s innovative spirit and international significance.