1 promoter. 4 comedians. And thousands of eyeball glued to the screen!

I spearheaded the creative strategy and conceptual development for Samsung Live, a digital "shop-a-thon" that reinvented traditional Live Commerce as high-octane entertainment. Tasked with driving buzz for the Galaxy S25 Series, I led the scripting and narrative direction to transform the pre-order phase into an interactive, must-watch digital event. My goal was to move beyond passive viewing, creating an immersive retail experience that turned regional engagement into direct revenue.

– Hit a 36% engagement rate, beating the previous year by 50% and exceeding targets by 3.5x.
– Generated 1.42M views and 1.6M reach, outperforming view targets by 2.75x.
– Drove a 25% revenue uplift, accounting for 15% of all flagship Galaxy S25 Series pre-orders on samsung.com.