Capturing the attention of loyal iPhone users is one of the toughest challenges in the industry. For the Galaxy Z Fold Series, we introduced a groundbreaking way to showcase the device’s unique features through a first-of-its-kind mobile experience.
A key highlight was the "Try Galaxy Fold Experience", which allowed people to simulate the foldable interface by synchronising two non-Galaxy phones side-by-side. It was an immersive and clever way to give skeptics a hands-on preview of the foldable experience without them ever having to step into a store.
Case study video
Award submission board
Impact Highlights
• 10.6M+ installations in just 5 months (Aug–Dec 2023)
• 116 sec average session time – 4.8x higher than standard retail experience apps
• 47% purchase consideration
• 75%+ positive brand perception
• 10.7pt boost in 'Proud to Own' among Galaxy users
How the phones were synced using a code on both phones to be synchronised.
